Student Project
Despite being the second largest airline to fly out of Taiwan’s Taoyuan International Airport, EVA AIR does not have a separate identity from it’s parent shipping conglomerate, Evergreen Group. This is a hypothetical rebranding of the airline, featuring the plum flower, the national flower of Taiwan, as the pictoral mark, with a compass within. The wordmark uses a very similar typeface, but slimmed down to feel more modern and aerodynamic.
ORIGINAL LOGOS:
NEW LOGOS:
BRAND FONTS AND COLORS: